The need for Conscious Internet Visibility is a reflection of a rising shift in consumer priority from product to the character of the people behind it. A new book by Chris Arnold,  Ethical Marketing & The New Consumer, reflects that today’s conscious shoppers are just as concerned with values as value. Clicking on the book will take you to Amazon, where you can look inside or purchase it.

This is the beginning of the age of the Conscious Consumer who wants their choices of products or services to help them thrive above the blur of an evermore frenetic and overwhelming society. They demand this from both the offline brick and mortar stores and online offerings and from the thousands of online communication channels that now populate the Web, as well as the multitude that emerge daily.

So in reality, we informationistas on the Internet are doing ” online marketing” to our audience, whether promoting website content, podcasting, sharing videos, blogging, or offering coaching on membership sites. We share ethical responsibility with our offline brethren,  just as much as a Walmart or Costco. As Chris points out in his book, we all ignore this at our collective peril. Being British, he explains it in this most alliterative fashion, “..using the pound in their pocket to make a point, not just a purchase.”

If you’re a marketer, internet user or want just be an informed consumer, this timely book is recommended reading. It’ll soon be on my bookshelf!

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